Jake Miller
Fifth Third Bank (5/3 Bank) is an American bank holding company headquartered in Cincinnati, Ohio. The name Fifth Third is derived from the merger of two predecessor companies, Third National Bank and Fifth National Bank, in 1908. The unusual fraction-like name has been leveraged in the bank's marketing, with the unusual percentage of 166.7% being used to celebrate the bank's history and performance.
| Characteristics | Values |
|---|---|
| Name origin | Derived from the names of the bank's two predecessor companies, Third National Bank and Fifth National Bank, which merged in 1908/1909 |
| Name order | "Fifth Third" was chosen over "Third Fifth" to avoid reference to alcohol measures |
| Company structure | Fifth Third Bank is a subsidiary of Fifth Third Bancorp, a bank holding company |
| Headquarters | Cincinnati, Ohio |
| Branches | 1,100 branches |
| ATMs | 2,400 automated teller machines (ATMs) |
| States served | 11: Ohio, Florida, Georgia, Illinois, Indiana, Kentucky, Michigan, North Carolina, South Carolina, Tennessee, and West Virginia |
| Ranking | Ranked 321st on the Fortune 500; 415th in 2024 |
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What You'll Learn
- The name comes from predecessor companies, Third National Bank and Fifth National Bank
- The fraction 5/3 is equal to 166.7%
- The hyphenated name Fifth-Third was changed to avoid alcohol reference
- The name changed from Fifth Third National Bank of Cincinnati to Fifth Third Bank
- Fifth National Bank's $5 banknotes from 1888 are on display at the Fifth Third Museum
The name comes from predecessor companies, Third National Bank and Fifth National Bank
Fifth Third Bank (5/3 Bank) is one of the largest consumer banks in the Midwestern United States. The name "Fifth Third" is derived from the names of the bank's two predecessor companies, Third National Bank and Fifth National Bank, which merged in 1908 or 1909. The hyphen in the original name "Fifth–Third National Bank of Cincinnati" was later dropped.
The Third National Bank was organised on 23 June 1863 and acquired the Bank of the Ohio Valley in 1871. Queen City National Bank changed its name to Fifth National Bank in 1888. The merged bank has gone through several name changes, most recently becoming Fifth Third Bank on 24 March 1969.
Fifth Third Bank has a rich history, with a museum dedicated to its heritage located in Cincinnati, Ohio. The bank has been operating since 1858, when the Bank of the Ohio Valley was founded by William W. Scarborough. It has since grown to become one of the first national banks in the country to offer everyday banking solutions, helping individuals, families, businesses, and communities grow through smart financial services.
The bank has a strong presence in the sports world, partnering with teams such as the Cincinnati Bengals, Chicago Blackhawks, and Tampa Bay Buccaneers. It also has relationships with educational institutions, serving as the official bank or partner of universities such as Kennesaw State University, the University of Cincinnati, and the University of Dayton.
Fifth Third Bank continues to strive for growth and enhance its customers' experiences. It has announced plans to open over 200 branches by 2028 and improve its digital banking capabilities. The bank's unique name reflects its commitment to putting exceptional effort into everything it does.
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The fraction 5/3 is equal to 166.7%
Fifth Third Bancorp is a bank holding company headquartered in Cincinnati, Ohio. It is the parent company of Fifth Third Bank (5/3 Bank), which operates across 11 states in the US. The name "Fifth Third" is derived from the merger of its two predecessor companies, Third National Bank and Fifth National Bank, in 1908. On June 17, 1858, the Bank of the Ohio Valley, founded by William W. Scarborough, opened in Cincinnati, Ohio. Third National Bank acquired this bank in 1871. In 1888, Queen City National Bank changed its name to Fifth National Bank.
The name "Fifth Third" is a result of the merger between Third National Bank and Fifth National Bank. This merger occurred during the rise of prohibitionist ideas, and it is rumoured that "Fifth Third" was chosen over "Third Fifth" to avoid references to alcohol measurements.
Fifth Third Bank has grown significantly since its inception and is now one of the largest banks in the United States. It operates 1,100 branches and has a vast network of automated teller machines. The bank offers a range of financial services to its clients, including retail, small business, corporate, and investment options.
The fraction 5/3, representing 166.7%, embodies the bank's dedication to going above and beyond for its customers. This unique fraction is a source of pride for the bank and a symbol of its enduring legacy.
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The hyphenated name Fifth-Third was changed to avoid alcohol reference
The name "Fifth Third" is derived from the merger of two predecessor companies, Third National Bank and Fifth National Bank, in 1908. The merged entity was called Fifth–Third National Bank of Cincinnati, with a hyphen between the two words. However, the hyphen was later dropped, and the name became "Fifth Third".
The change from the hyphenated name "Fifth-Third" to "Fifth Third" was influenced by a desire to avoid any potential association with alcohol. The merger occurred during a time when prohibitionist ideas were gaining traction. The sequence "Fifth Third" was considered more appropriate than "Third Fifth", as the latter could be interpreted as a reference to three-fifths of alcohol.
The choice to avoid any alcohol reference in the name was likely influenced by the social and political climate of the time. With prohibitionist sentiments on the rise, it would have been prudent to distance the bank from any potential connection to alcohol. This decision aligns with the conservative nature of the banking industry, which typically favours conservative naming conventions that convey stability, trustworthiness, and professionalism.
Moreover, the change from "Fifth-Third" to "Fifth Third" may also have been driven by branding and marketing considerations. Removing the hyphen likely simplified the name and made it more memorable, catchy, and unique. This could have been a strategic decision to enhance the bank's brand recognition and differentiate it from competitors.
Interestingly, the number of "5" held a particular significance in Cincinnati during the 1970s, suggesting that the number played a role in shaping the bank's identity and connection to the city. Additionally, the fraction 5/3 is equal to 166.7%, and the bank celebrated its 166.7 Percentennial anniversary, acknowledging its long history and unique name.
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The name changed from Fifth Third National Bank of Cincinnati to Fifth Third Bank
Fifth Third Bank (5/3 Bank) is one of the largest consumer banks in the Midwestern United States. The name "Fifth Third" is derived from the bank's two predecessor companies, Third National Bank and Fifth National Bank, which merged in 1908 or 1909. The merger took place when prohibitionist ideas were gaining popularity, and it is rumoured that "Fifth Third" was chosen over "Third Fifth" to avoid connotations with three fifths of alcohol.
The name went through several changes after the merger, including Fifth Third National Bank of Cincinnati and Fifth Third Union Trust Company, before becoming Fifth Third Bank on March 24, 1969.
Fifth Third Bank has a rich history, with its earliest roots tracing back to the founding of the Bank of the Ohio Valley in Cincinnati, Ohio, in 1858. The bank has been recognised for its commitment to ethical practices and has been named among Ethisphere's World's Most Ethical Companies for several years.
Fifth Third Bank has a strong presence in the financial services industry, with 1,100 branches and 2,400 automated teller machines across 11 states. It offers a range of services to its clients, including retail, small business, corporate, and investment solutions. The bank has also established partnerships with various organisations, such as the Cincinnati Bengals, Chicago Blackhawks, and the University of Cincinnati.
In recent years, Fifth Third Bank has continued to grow and enhance its digital banking capabilities, aiming to provide personalised experiences and bridge the gap between digital and in-person interactions for its customers.
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Fifth National Bank's $5 banknotes from 1888 are on display at the Fifth Third Museum
The name "Fifth Third" originates from the merger of two predecessor companies, Third National Bank and Fifth National Bank, in 1908. The name "Fifth Third" was chosen over "Third Fifth" to avoid association with three fifths, a unit of alcohol measurement, as the merger occurred during the rise of prohibitionist ideas.
The Fifth Third Museum showcases the history of the bank, featuring a range of historical artefacts, including $5 banknotes from Fifth National Bank, printed in 1888. These banknotes bear the inked signature of Charles Hinsch, who served as cashier and later became the president of Fifth National Bank. These $5 notes are the only remaining ones from this series.
The museum also displays other rare currency, including a $100 bill, known as the "C Note", from the Bank of Henderson, Kentucky, printed in 1898, and a Lincoln National $5 bill from 1921. The museum's archives contain a diverse collection of historical materials, including physical objects, audio and visual media, periodicals, paintings, photographs, and bank documents, offering a comprehensive insight into the bank's past and present.
The Fifth Third Museum is located in Cincinnati, where the bank opened its first branch in 1919, and it is free and open to the public. Visitors can explore the exhibits on their own or utilise the audio tours available through the Fifth Third Bank Museum app. The museum's website provides additional information and email contact details for research requests.
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Frequently asked questions
The name "Fifth Third" is derived from the names of the bank's two predecessor companies, Third National Bank and Fifth National Bank, which merged in 1908 or 1909.
The merger took place when prohibitionist ideas were gaining popularity, and it is believed that "Fifth Third" was a better choice than "Third Fifth", which could have been associated with three fifths of alcohol.
The name 5/3 is equal to 166.7%. This percentage represents the exceptional effort 5/3 Bank puts into everything it does.
