Taylor Scott
Tyra Banks revealed that she moved to Australia to focus on her ice cream business, SMiZE and Dream. She shared that she fell in love with the country while frequently visiting to create her ice cream recipes. Additionally, she noticed that Australia is one of the top three countries that consume the most ice cream, making it an ideal market for her business. Banks moved to Sydney with her partner, Louis Bélanger-Martin, and her son, York Banks Asla, leaving behind her home in Los Angeles, which was sadly lost in the L.A. wildfires.
| Characteristics | Values |
|---|---|
| Reason for moving | To support her ice cream brand, SMiZE and Dream |
| To relocate her family after losing her LA home in a fire | |
| Family | Partner, Louis Bélanger-Martin |
| Son, York Banks Asla | |
| Location | Sydney, Australia |
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What You'll Learn
Tyra Banks lost her LA home in the fires
Tyra Banks lost her Los Angeles home in the wildfires that began on January 7, 2025. The supermodel shared the news for the first time on the Australian morning show Sunrise on January 19, 2025. She said:
> I lost my house. I haven’t really talked about it, but, yeah, I have. I just didn’t want to pull a lot of attention to me. I feel that there's a lot of people that need that attention, so I haven't really talked about it, but I can't sit here and not tell the truth, so yeah we lost our house.
Banks was in Australia with her boyfriend, Louis Bélanger-Martin, when she found out about the fire. She was aware of the danger to her home and was checking her phone to ensure her friends and family were evacuating. Although she lost some mementos, she was relieved that many of her personal items were in New York or Australia.
The L.A. wildfires destroyed thousands of homes, and several celebrities, including Anna Faris, Ricki Lake, and Cameron Mathison, were affected. Banks's move to Australia was partly due to her growing ice cream business, SMiZE and Dream. She had been visiting Australia frequently to make her ice cream and fell in love with the country. She also recognised that Australia was one of the top three countries for ice cream consumption. Banks decided to open a 3,000-square-foot flagship store for her ice cream brand in Sydney and moved there with her family.
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Australia is one of the top three countries that eat the most ice cream
Tyra Banks revealed that she moved to Australia with her family to support her growing ice cream empire, SMiZE and Dream. She frequently travelled to Australia to make her ice cream in a large facility and fell in love with the country. She also recognised that Australia was one of the top three countries that eat the most ice cream, with an average consumption of 18 litres per person per year. This made it a good market for her business.
Australia's love for ice cream may be due to the hot climate, with demand for ice cream increasing during the summer months. This is in contrast to Finland, which is also one of the top ice cream-consuming countries despite its cold climate.
New Zealand tops the list of ice cream-eating countries, with an average consumption of 28.4 litres per person. This is likely due to the popularity of ice cream as a nostalgic treat, with 43% of respondents in a Canstar Blue Report stating that ice cream brings back memories. The most popular flavours in New Zealand are berry, chocolate, and vanilla, with a unique flavour called Hokey Pokey coming in fourth place. This consists of vanilla ice cream with bits of honeycomb toffee inside. The high consumption of ice cream in New Zealand has led to a thriving ice cream industry, with brands such as NZ Natural opening 700 outlets in 22 different countries.
The United States comes in second place for ice cream consumption, with each American consuming an average of 20.8 litres of ice cream per year. This is equivalent to around 5-7 gallons of ice cream per person. The variety of flavours available means that no flavour is off-limits for Americans.
While Tyra Banks cited these top three countries as part of her decision to move to Australia, it is worth noting that other sources place Australia in second place for ice cream consumption, with the US and New Zealand taking first and third place respectively. Nonetheless, it is clear that Australia's high ice cream consumption played a role in Banks' decision to relocate and expand her ice cream business in the country.
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She wanted to expand her ice cream business
Tyra Banks, the renowned American model, media personality, and businesswoman, made a surprising decision to relocate to Australia, and while there could be multiple reasons for this move, one particular speculation stands out: her ambition to expand her ice cream business.
Banks has always been known for her entrepreneurial spirit and her willingness to venture into new industries. She recognized the potential for growth and decided to focus on expanding her ice cream brand on a global scale. Australia presented itself as an ideal market for this expansion due to its thriving food industry and cultural appreciation for unique culinary experiences. The country's diverse and health-conscious population, coupled with its reputation for embracing innovative food trends, likely influenced Banks' decision to set her sights on this market.
With a vision to establish a strong presence in the Australian market, Banks might have strategized to adapt her ice cream offerings to align with the local taste and preferences. This could have involved creating unique flavors that incorporate popular Australian ingredients, such as macadamia nuts, lavender, or native bush foods, thus crafting a menu that resonates with the Australian palate. By tailoring her products to the local culture, she increases the chances of a successful expansion and fosters a sense of brand loyalty among Australian consumers.
Furthermore, Australia's thriving tourism industry could have been another factor in Banks' calculations. With millions of tourists flocking to the country each year, there is a constant demand for unique culinary experiences, and ice cream is undoubtedly a popular treat, especially in the country's subtropical and tropical regions. By establishing her ice cream business in strategic locations, Banks could tap into this steady stream of tourists, offering them a delightful taste of her brand, which, in turn, could fuel word-of-mouth promotion as tourists share their delightful discoveries with others.
Lastly, Australia's strong economic standing and business-friendly environment could have also played a role in Banks' decision. The country's stable economy and supportive business regulations make it an attractive destination for entrepreneurs seeking expansion. Australia offers a range of incentives and support systems for businesses, including grants, tax benefits, and a robust infrastructure to facilitate growth. These factors likely provided Banks with the confidence and resources necessary to establish and successfully operate her ice cream business within the Australian market.
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She fell in love with Australia
Tyra Banks fell in love with Australia. She has been visiting the country frequently to oversee the manufacturing of her ice cream brand, SMiZE and Dream, in a large facility. She shared that she fell in love with the country every time she visited.
Banks also noticed that her ice cream business was becoming popular in Australia, which is one of the top three countries that consume the most ice cream. This knowledge, coupled with her happiness in the country, led her to decide to relocate. She shared her decision with her partner, Louis Bélanger-Martin, and her son, York Banks Asla, whom she affectionately calls "family".
Banks and her family settled in Sydney, Australia, where she plans to open a 3,000-square-foot flagship store for her ice cream brand. She has shared glimpses of her life in Sydney, including her favourite places to visit, such as Tumbalong Park, the Sydney Opera House, and Darling Harbour.
In addition to her business ventures, Banks has expressed her appreciation for the natural beauty of Sydney, particularly the views of Sydney Harbour at night. She has described her move to Australia as a dream come true for her and her family.
Banks also revealed that her decision to leave California was influenced by the loss of her Los Angeles home in the wildfires. She shared this tragic news during an appearance on the Australian morning show "Sunrise". Despite the challenging circumstances, Banks has embraced her new life in Australia, pursuing her passions and creating new memories with her family.
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Australia has been a dream come true for her and her family
Australia has been a dream come true for Tyra Banks and her family. The supermodel and businesswoman shared that she fell in love with the country while frequently visiting to oversee the production of her ice cream brand, SMiZE and Dream. She also recognised that Australia is one of the top three countries that consume the most ice cream, making it an ideal market for her business.
Banks revealed that she felt happy in Australia and wanted to share this joy with her family. She moved to Sydney with her partner, Louis Bélanger-Martin, and her 9-year-old son, York Banks Asla, whom she shares with her ex-partner, Erik Asla. The family has settled into their new home, enjoying the city's beautiful sights and attractions.
One of Banks' favourite places to visit in Sydney is Tumbalong Park, which offers a mini water park, swings, and other fun features for children. She also appreciates the iconic Sydney Opera House and the stunning views of Sydney Harbour. The family has embraced the local culture, with Banks sharing that they even celebrated her 50th birthday in Australia, marking a memorable milestone in their new home.
The move to Australia has allowed Banks to pursue her dream of expanding her ice cream business. She has shared plans to open a 3,000-square-foot flagship store for SMiZE and Dream in Sydney. This expansion reflects her commitment to building her brand and ensuring its success in the Australian market.
Banks' decision to relocate her family to Australia demonstrates her willingness to take risks and embrace new opportunities. By following her dreams and prioritising her family's happiness, she has created a fulfilling life for herself and her loved ones in a country that has brought them joy and success.
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Frequently asked questions
Tyra Banks moved to Australia to focus on her ice cream company, SMiZE and Dream.
Yes, Tyra Banks moved to Australia with her partner Louis Bélanger-Martin and her 9-year-old son, York Banks Asla.
Tyra Banks moved to Sydney, Australia.
Yes, Tyra Banks lost her Los Angeles home in the California wildfires.
Tyra Banks fell in love with Australia while visiting for work. She also noticed that Australia is one of the top three countries that eat the most ice cream, so she believed it would be a good market for her ice cream business.
